Advertisements: A Drama Strategy!
Drama...
A five-letter word making stories come to life is what is crucial to advertisements. Advertising is the millennial way to reach out to your target audience, wait what? No! Advertisements have been around since the beginning of marketing, but there are some changes in the field, in the approach and in the message. Advertisements are like a puzzle game, with every piece weaved carefully together to form a brand message clear and bring out the true meaning that the audience should get, as simple as it looks is exactly how complex the process is. Simple has never been an antonym of complex, rather is just the exterior of a very complex being. Together we are going to walk upon the path to understanding advertisements in depth, their color theory and how to encrypt real meaning behind a video you just watched on the internet.
Advertisements and Color Theory
Branding and marketing are the two terms working in direct association with human mind and human emotions, where every little detail showcased in the tools be it print media, digital media and outdoor marketing denotes a secret brand identity consistency which ultimately brings out the clarified message of the brand and is sub-consciously embedded in an individual’s mind, which in the marketing world is called brand association and brand identification. Colors play a significant role in an advertisement tactic, for every color there is a meaning associated and which is to work in an unrevealed path in bringing out the exact emotion from the audience pre-planned. Colors like blue and white are mostly utilized by banking sector to bring out the trustable aspect of the brand, the sense of security while watching an advertisement is due to incorporation of the shades blue and white working altogether. Businesses like boutiques, spas and other relaxation and meditation related fields often incorporate shades of green to associate themselves with earthiness and natural resources being induced in their processes. Color theory is an important aspect for advertisement and branding strategy planning and needs to be given due focus while commencing with such an operation.
Advertisements and Casting
Casting and character building for a particular advertisement or the entire brand identification is crucial to its placement and association in the audience’s mind. The type of persona you would like to incorporate for your brand is the type of persona which would speak about your brand to the audience, whether you decide to go for the exact same persona of the face of your brand or do you want to become unique and go for an exact opposite persona of what exactly you want to attract is significant to a brand and its image in the market. Famous character and casting of brands like Lux, Crybaby, Close Up, Frooti, Apple, vivo etc., are what we recognize the brands by, where lux stand to become the most lavish of brand and casts only the top actresses to their endorsements, brands like Dove depend on relatability while casting and make advertisements with people who are non-celebrities and make their audience believe in their brand to be for their daily life. A clever casting strategy for your brand identification is crucial for making brand placement and brand association easier for the audience to understand and remember.
Advertisements and Drama
Advertisement and branding require a story, a plot to operate upon. A consistent pattern on which all the marketing strategies will be based upon, and to incorporate in this the most crucial of all is DRAMA! Making a story interesting for the audience is the goal of a marketer or brand strategist, to make it worth their audience’s time. Make sure while planning for making advertisement and branding strategies to associate and add on details of the brand values and brand beliefs in a manner that it adds on to the value of the brand identity strategy as a whole, the drama is in details and it is important to be broadcasted clearly! Your brand is your dream, and that is what the audience need to feel as well, as much as they will connect your vision, their trust will begin to grow in your brand as well. We hope, this helped you better understand what all goes in the mind of a marketer every day, and how you are impacted by it! The next time you watch an advertisement, a billboard, a poster or any form of marketing tool make sure to let us know what you think!
