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Brand. A five- letter word comprising of everything you work for. To understand brand and its making, its crucial to understand what all comprises of its brand identity and how it needs to be built. Brand identity is crucial for its positioning in audience’s mind and makes it easier to not lose the bridge of communication amidst the clutter that your target market lives in. Brand identity refers to, the brand name, colour zones the brand works within, language and the tone of the message the brand will continue to deliver in, everything the audience could put a finger on to associate your brand with is your brand identity, hence it is important for you to define your identity clear and stable, if not, either the audience will lose the connection with you or will themselves find things to connect to your brand which surely won’t be controllable and may back fire your entire brand image.

Brand identity and brand name

It is a common myth of taking brand identity and brand name on similar account and not paying much attention to the brand identity after creation of the brand name. Brand name where is your brand’s character name, brand identity works behind the character, uplifts the identical habits so as to make it easy for your audience to see an advertisement or any piece of content and relate it to your brand. Brand identity comprises of the colours you use to convey your message, the language and the tone of the message that you generally use, the characters you associate your brand with, everything of the face of your brand is brand identity. Hence, working on the brand identity before moving ahead in marketing is crucial to its path, without it the brand will continue to remain in the noise sector of audience’s mind and makes it impossible for anyone to recognize your brand.

Brand identity: How to design brand identity?

Brand identity as understood before is crucial and therefore requires a proper plan formulation process, wherein everything a brand needs to be associated with is listed and drawn for before making its advertising and marketing plans. Brand identity creates a virtual character of the brand itself, where its age, colour, language, message tone, designing, marketing techniques, social media platform presence, everything is needed to be planned for, beforehand! The colour zones of brands be it any sector, be it food and beverages industry for example Frooti, Cadbury and Amul or could be from fashion sector like H&M, Shopper’s Stop, Vogue or brands from fields of industrial background like Reliance and Tata, decides for what packaging would suit its products, the stores designed, the advertisement and marketing campaigns, in short everything that associated with the brand’s identity structure. To design a brand identity structure, first decide the demographics of your target audience, build an ideal audience persona, work with what works for your ideal audience persona and list things that would best work for your brand. For colours, language and tone of the message, decide on what factors of emotion do you want your brand to converse with, what all plays a factor in the audience’s mind in order to for your brand message to make an impact.

Brand identity: build a bridge

Brand identity building is constructing a bridge, making a story of your brand that with every message you keep reminding the audience, for them to find it to be theirs, a brand identity, a brand story needs to have a problem solving vibe to it, where the audience on reading and seeing it could be assured that your brand works for them and works for to make their lives better! A brand identity structure is a process of how you work, a process that the brand operates on and lives by, that is how your brand story would make for an example of epitome, when your brand identity and your brand story unite that’s when the magic happens!

The factors listed here are basic in nature, for detailed study of how can you build on your brand identity and transform your brand into a multinational growth story, slide-in our email-id and we will work with you into creating a brand story that will never go out of style! 

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KrioskCreata
Modern and cutting-edge approach for creating digital brands, services, and websites.

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