Changing with time is important- also for your brand
As we see major changes everywhere as the time changes, there raises a question why successful businesses are yet not comfortable switching their names or logos. Let us understand the reasons some businesses never change their names. And also we will talk about the positive sides of why one must give a new name to their brand.
Businesses change their names for various reasons like solving strategic reasons, name not reflecting and not much of a unique name and many more practical reasons. Reasons may vary but the changing of name always comes with many consequences. The major stopping stone that comes the way when you want to change the name, is what if people won’t find you anymore! Yes, even if you announce it loud enough on all the online platforms. There definitely would be some people who won’t see the news. Hence, it is definite that you will have to lose good number of clients. Also, you have taken time to build reputation for your brand and you might fear how long it will take to rebuild it! Also changing the name might confuse the existing clients. And if your name is not found anywhere anymore on social media, you might be understood as non- existing or discontinued.
Also there is a lot of proceeding once you change your brand name. It may tiring too. From updating all the documents to updating systems and from time taking to exhausting, it takes every inch of your brain. One thing not plan can have far- reaching effects on your business.
Change isn’t easy, but one-size-fits-all is not good. Different brands or companies often have their own micro-cultures and very different ways of working. This is why one-size-fits all is unsuccessful. Teams need on-demand tools to break down barriers, So, whatever is your company and in whichever field you are in, understand the need of time and do not worry much to take a risk of changing your brand name. Go ahead, choose a change you want to bring with brand identity at any phase of the company's growth.