The epic tale of human race is incomplete without socialization, humans have always been "Social animals". Mingling is an essential need for all human beings, which in turn has given birth to technologically advanced versions of social media platforms, providing with a stage for all human beings to construct a community or communities with similar interests, beliefs and meet like minded human beings from all around the world.

Traditional Marketing World Changed :

Human beings are the most sensible of all beings on the planet for a reason, the human race can detect opportunities, problems and advancements from anywhere, which is the case with social media platforms as well, where they have found a place to create a virtual market for everything and anything, to break the wall between the buyers and sellers and bring business out of its traditional cage.

New platforms for Business Reach :

Facebook, Instagram, LinkedIn and Twitter are the older more cemented platforms for social media marketing whereas new and hip platforms like Snapchat, Wattpad and Youtube are gaining in youth dialects. Business on social media is a modern approach for creating a virtual bridge between the brands and their target audience, they are helping businesses to create brand stories which are direct in their approach and can build on conversations with their target market with clarity.

Ethical Social Media Marketing :

Social media marketing is a process and have been engulfing the world of marketing and thinning the line between the business sector and the community, but with this the line between ethical grounds of marketing have been compromised as well, as much as the social media platforms provide businesses with information and insights on their audience’s behaviour it also procures personal information, preferences, beliefs and tastes of general public out in the open, which in turn was the cause of a turmoil between the social media platform developers and the society at large. Ethical social media marketing is an issue raised by former employees at these large organisations we know today as the social media platforms and the general public, which raises the question what can be listed under ethical and unethical, and how can we put control on this technology upgrade that we clearly have lost control of in the present times. The answer to all our worries can be termed under one word and that is “Control”. A regulation on not just the organisations to use such insights on their target audience but also on the developers and creators of social media itself beholds a responsibility to regulate their creation and control the after effects on the community as a whole.

A Boon, We still need more clarity :

We don’t know if we can term Social Media as a boon for the society as yet, but we do know that it has opened doors to possibilities that once were just a dream. Responsibility and regulation if taken under consideration this technologically advanced platform of internet can provide for your business to reach new heights which once were just not possible!